During World War II, with restrictions against imports from Japan, the company shrank back to its Omaha base.

[8] In 1954 the company resumed its imports from Japan and was a major carnival supplier and in 1956 it launched its first catalog.

[citation needed] In 2000, Terrance sold his entire stake in the company to Los Angeles–based private equity firm Brentwood Associates, and resigned as CEO and President.

[12] On August 24, 2010, Oriental Trading Company via OTC Holdings Corp. filed for Chapter 11 bankruptcy protection.

[citation needed] The company's CEO Sam Taylor appeared in the March 10, 2012, episode of the TV show Undercover Boss.