[citation needed] It states it "is one of the first private English-language Television Network to offer International viewers fresh China-focused news and features, including business & technology, travel, art & creativity, and health & living programming, produced exclusively from China.

"[1] It previously stated its aim was to provide "comprehensive and objective programming produced exclusively from, and about, China".

[citation needed] The station primarily broadcasts two types of shows, news and culture.

Previous and current news anchors include Fergus Thompson, Joshua Linder, Neal Jones, David Nye, Joseph Nordstrom, Michael Butterworth, Ken Xu, Matt Sheehan, Yue Xu, and a number of others with insight into China related topics.

The official website's About Us section states that its programming "is available on Dish Network USA as part of the International Basic Package and Chinese Package, on Sky TV (BSkyB) across Great Britain as part of the Basic Package, on MHz Networks USA in Washington DC, and on Broadcast Stations and Cable Networks across more than 30 U.S.