Now TV (Hong Kong)

In March 1998, PCCW's services included a wide range of information and entertainment, such as news, video-on-demand (VOD), music videos, home-shopping, home-banking and educational content.

Due to the liberalization of the pay-TV market by the HKSAR government in early July 2000, the then existing duopolists, iTV and i-Cable, were confronted with ferocious competition.

Now Broadband pay-TV service was launched in September 2003 with 23 channels under the same umbrella company PCCW; iTV is thus commonly viewed as the predecessor of Now TV.

[2] Now TV announced in January 2006 that a three-year deal was signed with ESPN STAR for the rights to live matches of the UEFA Champions League during the 2006–2009 seasons.

Moreover, from Asia Media in October 2005, Now TV claimed that they will not follow i-Cable to minimize monthly charges since they have added new channels and improved the delivery standard, in order to maintain competitiveness.

In December 2006, it announced it was instead planning on raising subscription rates after having secured exclusive rights in the ESPN, Premier League, and Euro 2008.

CASBAA, representing 120 corporations serving more than 3 billion viewers, acknowledged Now TV for its "innovative and proactive marketing of a secure and advanced pay-TV platform and for growing its interactive capability, resulting in a stellar subscriber take-up" on 31 October 2004.