The creators were hit with a flash of inspiration for the game while in a coffee shop in California.
A San Francisco Chronicle review prompted the game to sell out locally.
Co-founder Mayot took a three-month road trip across the country, covering 22,000 miles and visiting 500 stores with a jeep packed with 1,000 Gobblet games.
The trip and the subsequent 10,000 games sale marked the official start of the business.
[2] Part of the company's philosophy is a belief in the social and developmental benefits of playing offline games instead of spending time engaged with electronic devices.