The album was released digitally and physically on August 4, 2020, by Woollim Entertainment.

[3][4] On July 26, they released the album tracklist for Blue Punch, confirming "Juicy" as the lead single.

[2][5] On July 12, the identity film teaser and the group concept photo for Blue Punch was released.

[9] On July 31, the music video teaser for Juicy and another group concept photo for Blue Punch was released.

[12] Rocket Punch promoted the single "Juicy" for the first time on September 16, 2020, on Mnet's M Countdown.