[1] Blue Rock, headed by Carl Proctor,[2] was an attempt by major label Mercury to enter the burgeoning soul music market.
[2] The same year, Blue Rock released a version of "Mustang Sally" by its author, Sir Mack Rice.
Jack Daniels was put in charge of A&R and production, but by 1970, the label was once again discontinued.
[2] Joyce Kennedy ("I'm a Good Girl"),[2] Tony Diamond, Johnnie Mae Matthews, Little Rose Little, Big Tim & The Empires, Janeen Henry, Big Frank & The Essences, Johnny Moore, Kenny Carlton, Bobby Hutton, The Commotions, Brothers Of Love, Johnny & Jake, Shirley Wahls & Spouse, Renaldo Domino and Dizzy Jones were also on the roster.
The 1990s double compilation album of the label's output, Lost and Found: The Blue Rock Records Story, is out of print.