It sits on a 2 hectares (4.9 acres) site just off the Sumulong Highway, at the northwest corner of the intersection with Mayor Gil Fernando Avenue.
[2][3] Despite that location, the mall itself targets a younger, upwardly-mobile customer segment, according to FedLand Brent Retail President Edward Tan.
[6] However, PEZA also lists FedLand's Blue Wave-Metropolitan Park project in Pasay as an "economic zone being developed".
It formed part of a trend at the time of building smaller district and neighbourhood "niche retail" centers, of around 25,000 square metres (270,000 sq ft) in floor area, in response to the overbuilding of larger shopping malls.
Police stated they were part of the Ampang-Colangco gang, which had committed a number of payroll, bank, and armor van robberies in Metro Manila.