Bluejacking

[2] He also invented the name, which he claims is an amalgam of Bluetooth and ajack, his username on Esato, a Sony Ericsson fan online forum.

Another user on the forum claims earlier discovery,[5] reporting a near-identical story to that attributed to Ajack, except they describe bluejacking 44 Nokia 7650 phones instead of one, and the location is a garage, seemingly in Denmark, rather than a Malaysian Bank.

The actual message itself doesn't deploy any malware to the software; rather, it is crafted to elicit a response from the user or add a new contact and can be seen as more of a prank than an attack.

Users typically possess the ability to reject such messages, and this tactic is frequently employed in confined environments such as planes, trains, and buses.

[6] However, some forms of DoS Disruptions are still possible, even in modern devices, by sending unsolicited pairing requests in rapid succession; this becomes disruptive because most systems display a full screen notification for every connection request, interrupting every other activity, especially on less powerful devices.

This Siemens M75 is bluejacking the Sony Ericsson K600i pictured below.
This Sony Ericsson K600i is being bluejacked by the Siemens M75 pictured above. The text at the bottom of the screen reads "Add to contacts?" in Norwegian.