Over the following decade, editorial responsibility fell to Teressa Iezzi,[2] Sandy Hunter,[3] and Rae Ann Fera.

The magazine was launched by Tom Symes who ran the brand from 1999 to 2003 when Jonathan Verk took over as Publisher.

Each issue of Boards contained several regular feature columns, including: "Word" (an editorial), "Radar" (industry news), "Ideas" (commentary on various aspects of advertising), interviews with various industry figures, as well as sections catering to the various sectors of the advertising industry (creative, music and sound, post-production and editing, animation, etc.).

In addition, starting in May 2009, "Boards Online" began publishing daily content updates such as "behind the scenes" features, video links, and commentary on awards ceremonies and particularly striking or successful advertising campaigns.

Editors of the magazine made a number of attempts to improve brand awareness by holding various events.