[3] The company was founded in the mid-1990s by Bob Thompson in North Carolina as a local seller of various watch brands and models.

[6] Altieri relaunched the website, with a focus on reselling Rolex watches.

[4] In 2014 it began offering buyers and sellers of Rolex watches the ability to post selling and buying prices, creating an exchange.

[7] From 2010 the Company had a retail storefront and main offices in a small shopping center in Huntington Beach, California.

[4][8] In November 2018, the company moved to a retail storefront and headquarters in a 10,000 square foot, free standing office building in Newport Beach, California.