Bob Born

Ira Brahm "Bob" Born (September 29, 1924 – January 29, 2023) was an American businessperson and inventor in the confectionery industry.

After the war, Born studied graduate-level math and physics at the University of Arizona and the Massachusetts Institute of Technology.

By studying the process and designing a simpler Peep, Born, along with another engineer, created an automated system that took only 6 minutes to produce one.

[2] He was succeeded by his son Ross Born and his cousin David Shaffer as co-presidents in 1992.

[5] Bob Born Day was celebrated in Bethlehem on February 15, 2019, led by its mayor Robert Donchez.