[2] Decades later, in 1997, Iowa State initiated the Greenlee School of Journalism and Mass Communication in response to a large donation.
[2] After a career in advertising, Bob, with wife Diane, moved to Boulder, Colorado in 1975[3] and bought radio station KADE.
In 1978, the Greenlees launched and developed the very successful KBCO,[4] an FM station programming adult album alternative (AAA) format, which they sold in 1988 for $27M[3] to Noble Broadcasting, now part of the iHeartRadio conglomerate.
On Wednesday, December 28, 2016, Bob Greenlee and his wife were driving on U.S. 160 westbound across La Veta Pass between Walsenburg and Alamosa in their 2003 Cadillac Escalade.
[13] In late March 2018, Greenlee was sentenced in Costilla District Court to a year of home detention, a $100,000 fine, an annual charitable contribution of $100,000 for the ten-year probation term, and 200 hours of community service.
[14][15] Although the judge called Greenlee's role in the fatal accident "egregious… inexplicable conduct… inexcusable behavior", he felt that incarceration would essentially be a death sentence and would serve no purpose, and that the $1 million in charitable funds, to an entity selected by the prosecutor, would help the San Luis Valley community.
Its mission is: "to encourage, preserve and promote the well-being, education, welfare and enlightenment of our fellow citizens by investing in creative people and ideas.