He and his wife Charlee founded Bob's Red Mill, a brand of whole-grain foods and baking products, in 1978.

Known for his white beard, red vest, bolo tie, and flat cap, an illustration of Moore's face is found on all of the company's products, alongside the salutation "To Your Good Health".

Born in Portland, Oregon, and raised in San Bernardino, California, he had a number of jobs throughout his life, including serving in the United States Army, owning a pair of gas stations, and working at JCPenney.

[2][1] Moore graduated from high school and then served in the United States Army for three years, building roads and bridges on Enewetak Atoll in the Marshall Islands.

[2] After the Army, Moore worked as an electronics technician at U.S. Electrical Motors Company, where he met his eventual wife Charlee Lucille Coote.

[1] Moore's drive for healthier foods started with his father's death of a heart attack at age 49, and his grandmother's healthy eating obsession.

[7][8][5] An illustration of Moore, who was described as a "folksy, almost Santa-like figure who often donned a red vest or coat" by The Washington Post, is found on all of the company's products, alongside the salutation "To Your Good Health".

[13] Their donation also helped establish the Charlee Moore Institute for Nutrition & Wellness at Oregon Health & Science University.