Robert L. Morales (born December 7, 1963) is a former freestyle BMX rider turned promoter, designer, inventor and business executive.

In 1980 Bob Haro asked Morales to join him on a national tour to promote the new sport of Freestyle BMX.

They traveled on tour together performing shows all over the Midwest, Eastern United States, and parts of Canada to enthusiastic crowds.

In 1982 Morales began promoting Freestyle BMX competitions and formed the Amateur Skate Park Association (ASPA), which would later become the American Freestyle Association (AFA), to promote events in this fast-growing sport.

At its peak in 1986 the AFA hosted a BMX Freestyle competition at Madison Square Garden in New York City with over 5,000 spectators and a large cash purse for the competitors.

In 1982, Oakley, Inc. founder Jim Jannard asked Morales and Fiola to perform at the AMA Supercross at Anaheim Stadium in front of 40,000 spectators.

Morales stopped riding professionally in 1985 to concentrate on his two businesses: the American Freestyle Association (AFA) and DYNO Design which has made BMX accessories since 1983.

Also in 1985 Morales appeared in the first action-sports themed television commercial for Mountain Dew soda with fellow pro freestyle BMX riders Eddie Fiola, R.L.

In late 2007 ASV Inventions acquired Universal Engineering, Inc. a brand of motocross parts and accessories.

On September 8, 2018, Morales was inducted into the National BMX Hall of Fame in a ceremony at the Olympic training center in Chula Vista, California.

In September 2019, Morales founded ASV Motorsports, a Porsche 911 automobile service business.

Morales appeared in a photo with one of his early Porsche cars alongside his partner Todd Huffman and his car in a 1986 BMX Action magazine interview and photo spread with the two partners about their business Mor Distributing, the parent company of Scootster Scooters and Auburn Cycles.