Bob Power (born January 2, 1952)[1] is an American two time Grammy Award–nominee and multi-platinum record producer, audio engineer, composer, arranger, performer, and music educator.
Power contributed music for advertising campaigns for companies, including The American Cancer Society (Emmy Award winner), AT&T, Casio, Coca-Cola, Elizabeth Arden, Hardee's, Hertz, Intel, Mercedes-Benz, Purina, and The United States Postal Service.
[6] He then moved to New York City in 1982 to further his music career by playing gigs in a variety of venues, including one performance at a wedding of a member of the Bensonhurst Mafia.
His most noteworthy project as an engineer is his work on A Tribe Called Quest's sophomore album The Low End Theory, which was recorded between 1990 and 1991 and released in September 1991.
With The Low End Theory, and People's Instinctive Travels to a lesser extent, Q-Tip and Ali Shaheed were at the leading edge of a new wave where people started making elaborate musical constructions out of samples from different places that would not, and in many ways could not, have been played by regular players.By the mid-1990s, Power ran a production suite at Sony Music Studios in New York.