Robert J. Ulrich (born 1944) is an American retired businessman who was the chief executive officer and chairman of the Target Corporation, the second-largest mass merchandise retailer in the United States.
Ulrich is credited with crafting Target's unique brand and marketing image and focus, which is widely considered to be a key contributor to the company's growth and success in the challenging retailing industry.
In 1994, Kenneth Macke retired as chairman and chief executive of Target's parent company, Dayton Hudson Corporation, and Ulrich succeeded him in the position.
Ulrich sold the other store groups, including Mervyn's and Marshall Field's, and focused on promoting the Target brand.
[3] In April 2010 Ulrich founded the Musical Instrument Museum (MIM) in Phoenix where he continues to serve as board chairman.