[2] Cherokee owns a number of fashion and lifestyle brands, including: Cherokee, Cherokee Workwear, Carole Little, Tony Hawk Signature Apparel and Hawk Brands, 900 Tony Hawk, Liz Lange, Sideout, Hi-Tec, Magnum, 50 Peaks, Interceptor, Everyday California, Point Cove, Saint Tropez, Chorus Line, All That Jazz, Ale by Allesandra, Teen Hearts and Flip Flop Shops.

In 1973, James Argyropoulos, the son of a Greek immigrant, launched custom-made footwear designs and began to sell them from his Venice Beach, California home.

[5] From 2002, Cherokee was sold at Tesco in the United Kingdom until 2015, when Argos took over the rights to sell the brand.

[citation needed] In December 2002, the company further expanded by acquiring the Carole Little,[7] Saint Tropez, All That Jazz and Chorus Line brands and CL Fashion trademarks.

On September 10, 2015, Cherokee announced[9] Target would cease carrying the brand when its license expires on January 31, 2017.

Hi-Tec[13] is a privately held[14] producer and distributor of sportswear and accessories, headquartered in the Netherlands.

Point Cove is a Californian brand which sells clothing, footwear and accessories.

Chorus Line has branched out to include designs specifically aimed towards women in their 20s and 30s as well as petite and plus size divisions.