In 1956, Eddie Velo, a turkey farmer in the area, described to the Kellers a need for a machine small enough to maneuver inside a pole barn and light enough to operate on its upper level.
The brothers developed a small, three-wheeled design with a belt-driven transmission, and delivered it to Velo on February 4, 1957.
Les Melroe and advertising agent Lynn Bickett settled on the "Bobcat" name while exchanging name ideas during a drive between Minneapolis and Gwinner.
Bickett and Sylvan Melroe developed the "tough, quick, and agile" slogan used in advertising the early loaders.
[7] In July 2021, Doosan Infracore was acquired by Hyundai Heavy Industries, which paid approximately $722.45 million for a 30% controlling stake in the company.