Bobos in Paradise: The New Upper Class and How They Got There is a book by American conservative political commentator David Brooks.

Often of the corporate upper class, they claim highly tolerant views of others, purchase expensive and exotic items, and believe American society to be meritocratic.

[1] The thesis is that during the late 1970s a new establishment arose that represented a fusion between the bourgeois world of capitalist enterprise and the hippie values of the bohemian counterculture.

Brooks argues that they feel guilty in the way typical of the so-called "greed era" of the 1980s so they prefer to spend extravagantly on kitchens, showers, and other common facilities of everyday life.

They "feel" for the labor and working class and often purchase American-made goods rather than less expensive imports from developing nations.