[1] His son, Ernest Wilhelm Herse (1802–1881), was born in Stęszew and never showed any interest in a career as a baker.

He completed practical agricultural studies in Halle and purchased the Gnuszyn estate near Pniewy in the Piła County.

[1] With the money from the sale of the Radłowo estate, Ernest bought a carriage and a pair of horses, using the remainder to provide for his children.

Three of them—Bogusław Maciej, Adam Szczepan, and Ferdynand Robert—founded a company in Warsaw in 1868, which later became known as Bogusław Herse Fashion House.

[2] The company operated at 10 Senatorska Street under the name "Handel Koronek i Towarów Białych oraz Magazyn Mód Bogusław Herse."

It was one of the first Polish companies to utilize advertising power, buying full-page ads, publishing a seasonal catalog of merchandise, and organizing fashion shows, with one of the models being Stefania Grodzieńska.