Initially recognised for his androgynous appearance, Jovanovski rose to fame in 2010 as a contestant on the fourth Serbian season of Celebrity Big Brother, finishing in third place.
[1] His debut album, titled Ne plaši se ogledala (Don't Be Afraid of the Mirrors) and sung primarily in Serbian, was released in 2012 under Belgrade-based City Records.
[3] In June 2020, he was found guilty on counts of "illegal influence" and "money laundering" as a part of the crime investigation "Racket".
[4] This event occurred following the release of a video and an audio recording from an unnamed source by the Italian magazine La Verita, which shows Jovanovski getting paid €1,5 million by Macedonian businessman Jordan Kamchev, who had been accused of organized crime, so that Jovanovski influences the prosecutor Katica Janeva, whom he claims to have close ties with, to judge in the favor of Kamchev.
[7] In April 2022, Jovanovski was also found guilty on the count of deceiving two Macedonian businessmen for close to a million euros through his non-governmental organization "Međunarodni savez".