Bol (formerly bol.com) is a webshop in the Netherlands and offers general merchandising products in categories such as music, film, electronics, toys, jewelry, watches, baby products, gardening, and DIY.

[2] Since 2011, Bol has also opened its webshop for retailers to sell and effectively became a platform.

Since the introduction of "Selling via bol.com", more than 30,000 retailers have already sold via Bol.

[3] [4] In 2003, it was sold to Weltbild, Holtzbrinck Networks and T-Online Venture Funds.

[5] From 2009 until 2012 the company was managed by Cyrte Investments, part of Delta Lloyd.