Bold Journey is a travelogue program broadcast by ABC television in the United States from July 16, 1956, until August 31, 1959.
Initially, Bold Journey was scheduled against The Gordon MacRae Show on NBC[2] and Arthur Godfrey's Talent Scouts on CBS.
The next fall, while Bold Journey remained opposite Wells Fargo on NBC, its new competition from CBS in its time slot was Father Knows Best.
[citation needed] Bold Journey became one of the lowest-rated prime time programs of its era, but managed to remain on the air as long as it did due to its very low production costs relative to scripted programs,[3] which was an important factor to ABC, which in that era had a considerably smaller budget than the other two U.S. commercial television networks.
However, in the fall of 1959, ABC decided to forgo this approach and attempt to compete directly for viewers with the other networks in this time slot, and Bold Journey was replaced by one of the most expensively produced series of the era, Warner Bros.' Cheyenne.