The film shows both sides of the impact of globalization on India - the economic benefits, but also the break with tradition and loss of innocence the characters face.

The Film has played at festivals such as Hot Docs, Melbourne and Bergen and received a theatrical release in Canada during the summer of 2006.

National Geographic International has been broadcasting the film on cable television around the world, and it was shown in India on August 15, to critical acclaim.

LA Weekly "4 stars...a vibrant, insightful look at young people employed in India's bustling call-centre industry....like an East Asian companion piece to Startup.com."

Eye Toronto "Analogous to nothing so much as Mamet's Glengarry Glen Ross, so vividly does it encapsulate the mug's game of sales."