Bon chic, bon genre (French for 'Good style, good class') is an expression used in France to refer to a subculture of stylish members of the Parisian upper class.
They are typically well-educated, well-connected, and descended from "old money" families, preferably with some aristocratic ancestry.
[4] The BCBG subculture is not to be confused with the French socio-economic group known as 'bobo' (a portmanteau of bourgeois and bohemian).
The BCBG style tends toward the conservative and classic, to "de-emphasize 'sexiness' and 'flashy' signs of wealth", and it is influenced by British and American fashion.
[5] Some brands trendy with the BCBG group include Gucci, Max Mara, Le Bon Marché and Chanel.