It differs from other conventional mobile phone operators by not having standardized tariffs but instead lets the users choose the specific combination of voice, SMS and data packages.

The SIM card can be acquired in two ways: by purchasing one at the newsstand or ordering one from the bonbon website.

It relies on members of the service team to provide timely answers to questions raised by users.

The customer service consists of a team of approximately 30 people that are on-line 0-24 and can be reached through social media channels – Facebook, Twitter, Google+, forum, chat and by e-mail.

It has been reported that bonbon fancies this type of approach because of the direct access to the users and the low cost of operation set up.

In 2012, bonbon published a YouTube video, a longer version of its TV ad that portrayed two girls kissing, causing a stir in the local media, but drawing praises from LGBT friendly web sites.

At the annual national advertising festival, IdejaX, it won the prize for its pre-movie videos ‘Moron’, ‘Jerk’ and ‘Idiot’ that were done by the ad agency Fahrenheit.

At the Sudnji dan festival, ‘Moron’, ‘Jerk’ and ‘Idiot’ picked up another award, this time for best copywriting.