The song was produced by Gambino and Ludwig Göransson, and debuted on Funkmaster Flex's HOT 97 radio station.

[2] In the first verse, he references the video game ToeJam & Earl, rap collective Odd Future, TV series Invader Zim, PETA, clothing brand Band of Outsiders, and fast food chain Jollibee.

Childish Gambino's vocals in the song have been described as "raspy, aggressive spitting" and similar to Lil Wayne's flow.

He then wanders through the forest in search for help, and sees a group of people huddled around a campfire while someone appears to be telling them a scary story, and is relieved.

It wears off quick when he notices someone approaching the campsite with the noose he previously threw off and a knife in hand, presumably a killer.