It was released as the lead single from his fifth studio album Bando Stone & the New World on July 2, 2024.
The video features Gambino singing the song as the frontman of a band (featuring his long-time collaborator and the song's co-writer Ludwig Göransson on guitar and actor Alex Wolff on drums) in someone's house, and the band members and crowd members begin to pour with sweat as their eyes get more intense and bloodshot.
The song is abruptly halted halfway through by a jump scare as Gambino suddenly screams when his eyes burst from his head, covering a young woman in the crowd (played by Suzanna Son) in blood; she screams and runs outside, at which point the scene cuts to her running through a forest as an eyeless Gambino chases her.
[7] Shortly after its release, the single became part of a viral Dungeons & Dragons meme on TikTok, describing the heroic sacrifice of a comic relief character named Fartbuckle.
"[8] In response, Glover himself uploaded a short animation referencing the meme and the original video's pen-and-paper aesthetic.