The company was named after Bongo, a rabbit character in Groening's comic strip Life in Hell.

"[2] The company launched four titles, the bi-monthly Simpsons Comics and Radioactive Man Vol.

[2] The comics use original story-lines rather than simply adapting episodes of the television series; however, in 2011 editor Bill Morrison explained that the stories "fit in with the continuity of the shows.

"[3] The company launched Futurama Comics, based on the cartoon series of the same name, in 2000.

[4] 2012 saw the company change their logo, and a new creative director was unveiled, with Nathan Kane promoted internally to replace the departing Bill Morrison.