The Ulang Festival, held annually on January 15, is celebrated by colorful participants dancing in honor of the icon of the Señor Santo Niño (Holy Child Jesus).

When the Spaniards came, they found scattered warring tribes of primitive Malays who settled in prosperous villages near the mouth and along the fertile plains of the historic Salog river basin.

They then successfully subjugated these warring tribes and immigrants and founded a cluster of villages which later on formed the nucleus of the Barrio of Bontoc.

Bontoc was at that time a tributary "pueblo" belonging to the old town of Libagon which governed the people for many years both in civil and religious matter by a line of "capitanes" or gobernadorcillos.

In one notable raid, an entire truckload of Japanese soldiers on patrol was completely annihilated at Sitio Trece, Barangay Santo Niño.

The town is situated on a long stretch of rich alluvial plain, which considered as the greatest farming region in the entire Sogod Bay District, and is drained by the Salog and Divisoria Rivers.