The ball is organised by James Amos, director of Boodles, the nightclub owner Charlie Gilkes, Hugh Van Cutsem, Jez Lawson, Bear Maclean, Alice Beaumont and Alex Macewan.
[1] In 2012, the ball benefited the Starlight Children's Foundation and the Lt Dougie Dalzell MC Memorial Trust, which commemorates Dalzell's death in Afghanistan.
[1] On 21 September 2013, the ball took place at the Grosvenor House Hotel on Park Lane.
[1][2][3][4] It was attended by Prince Harry, Pippa Middleton, Princesses Beatrice and Eugenie, Zara Tindall, Katherine Jenkins, Guy Ritchie, James Blunt, the entire Branson family and James Haskell.
[4] The ball raised £200,000 for the Starlight Children's Foundation.