[7][8] On November 2, 2020, Bookshop.org opened a branch in the United Kingdom in partnership with wholesaler Gardners Books, which runs a similar profit sharing program with independent bookshops in that country.

In 2023, Bookshop.org replaced IndieBound as the American Booksellers Association's official platform for supporting independent, local bookstores when linking to books online.

[10] With the model being, "Bookstores can use the platform to sell ebooks directly to customers, and when they make a sale, the store gets all of the money.

[13] Other booksellers and authors, however, praised the effort citing the desire to have an alternative to Amazon for buying books online that supported local bookstores.

[14] Time Magazine wrote that the pandemic helped to silence some critics by providing support to independent booksellers when in-person shopping was not an option for many people.