Boomerang is a 24-hour, British pay television channel which primarily features classic and modern animated series from Hanna-Barbera and Warner Bros.

[citation needed] It launched as a separate channel on 27 May 2000,[1] broadcasting from 6:00AM until 12:00AM on Sky Digital and other cable systems.

[2] In May 2001, Boomerang became the second highest-rated children's channel in the UK, beaten only by parent service Cartoon Network.

[9] On 18 November 2020, following the United Kingdom's withdrawal from the European Union, Boomerang and Cartoon Network were split into two regions after the broadcasting licence reserved for the Republic of Ireland and Malta was moved to the Czech Republic, in accordance with the EU Audiovisual Media Services Directive (AVMSD) and single market law following the UK's withdrawal from the European Union.

Like the UK, the Czech Republic has minimal broadcasting regulations and was chosen for EU licensing purposes as WarnerMedia's HBO had substantial operations located in the country.