DISH Wireless L.L.C., doing business as Boost Mobile, is an American telecommunications company and wholly owned subsidiary of EchoStar Corporation.

[1] It was founded as a joint venture between Peter Adderton, Craig Cooper, Kirt McMaster, and Nextel Communications in 2001.

The unexpected surge in popularity for the service caused significant strain on the Nextel iDEN network—as many customers reported long and sometimes week-long delays in receiving text messages.

A Boost Mobile spokesman said that they did not anticipate the level of popularity for the new service and that efforts to improve the network had been implemented to help mitigate the problem.

[11] At the 2010 Consumer Electronics Show, Boost Mobile announced it would begin to offer a new unlimited plan using Sprint's CDMA network.

After acquiring Boost Mobile, Dish began building out a standalone 5G network, that does not rely on any LTE infrastructure.

[61] The Boost Mobile brand was initially marketed to the teen and young adult demographics, heavily focused on action sports, lifestyle and urban music.

Boost Mobile's past American advertising campaigns featured Los Rakas, Terry Kennedy, Kanye West, Ludacris, and The Game, and used the slang slogan "Where you at?

"[62] In late 2007, a Boost Mobile commercial with Young Jeezy, Jermaine Dupri, and Mickey Avalon was released.

A 2005 episode of Adult Swim's Aqua Teen Hunger Force titled Boost Mobile was an early example of native advertising within a regular television series.

[64] On January 20, 2010, Boost Mobile's then-parent company Sprint Nextel managed to secure some of the 1985 Chicago Bears players (including Jim McMahon, Willie Gault, and Mike Singletary) to re-create the team's famous "Super Bowl Shuffle" rap song and music video as "The Boost Mobile Shuffle" during the first quarter of the Super Bowl XLIV.

[65] Boost Mobile debuted a television campaign in June 2012 to promote the HTC EVO Design 4G, its first smartphone using Sprint's 4G WiMAX network.

The ads feature comedian Faizon Love as the "4Genie", a genie who magically appears where cellphone users seek low-cost 4G.

[66] On July 1, 2021, the first day on which NCAA student-athletes were allowed to receive compensation for the use of their name, image, and likeness (NIL), Boost announced that it had signed Haley and Hanna Cavinder, twin basketball players at Fresno State with a social media following in the millions, as spokespersons.

[68] The program collaborated with wireless carriers, like Boost Mobile, to offer payment assistance based on income and provide a one-time device subsidy.