The chain specializes in smoothies made of pure juice, fruit sorbet or vanilla frozen yogurt, frozen fruit, fresh yogurt and ice.

Founded in Sherwood Park, Alberta by owner and CEO Dale Wishewan, the chain quickly expanded through franchising to 375 locations in Canada.

According to their CEO, it set a Canadian record for opening 50 stores in the first two years of operation.

Prior to opening the first Booster Juice, Wishewan tested the idea at his home by offering smoothies to family and neighbours.

Dale Wishewan has remained the President and CEO of Booster Juice.