[5] Lyrically, the song references current world problems and reflects on popular culture.

[7] It was released globally as a digital single on 27 November 2015, accompanied by its socially and politically charged music video which went viral and sparked controversy.

[16] The singer has a long history of speaking about the struggles of refugees in her music, which goes back as far as to her debut album, 2005's Arular.

[18] It was her second video which Apple had an exclusivity to, after the double clip "Swords"/"Warriors" released earlier that year.

dedicated the video to her uncle Bala, who had saved her family by helping them migrate from Sri Lanka to England.

The clip went viral and was met with positive feedback, having been described as "impressive", "beautiful"[21] and "visually stunning".

has revealed that the reaction to the video has been "extreme" and that she has received a lot of hate from the Neo-Nazi groups claiming she is promoting "white genocide".

Kelsey McKinney of Fusion.net wrote: "It seems incredibly ironic that she's singing "fuck the system" lyrics while the logo for one of the biggest, most profitable companies in the world hovers just to her right.

In January 2016, it emerged that the club had threatened to sue the singer for using their logo in such context, and demanded she take the video down.

[25] She later stated she did not try to specifically target PSG, explaining that the only reason she used the T-shirt was because she has friends in Paris.