as an imprint of Interscope Records in 2008.

is an acronym for "Not in Education, Employment or Training".

[2][3] The first artist signed to the label was Baltimore rapper Rye Rye,[4] while A. R. Rahman's Slumdog Millionaire soundtrack was the label's first official release.

[5] Seeking to expose new, underground music, M.I.A.

signed Baltimore musician Blaqstarr, indie rock band Sleigh Bells and visual artist Jaime Martinez in 2009.