Borja Prado Eulate (born 1956), is a Spanish businessman currently serving as President of Mediaset España.

Francisco de Borja Prado Eulate was born in Madrid in 1956, son to businessman and diplomat Manuel Prado y Colón de Carvajal (best known as the administrator of Juan Carlos I), and to María Paloma Eulate y Aznar, Marquise of Zuya after 1993.

Borja continued his studies in Foreign Affairs and International Trade in the USA, where he attended the New York University, and then at the firm Philip Brothers.

Vice President of Enersis (2013-2015); Chairman of Mediobanca for Iberia and Latin America (2007-2014); Director of Endesa and Endesa Chile (2007-2009); Vice President of Lazard Asesores Financieros, S.A. (1999 and 2007); Director of Rothschild Spain (1995-1999); Vice President of UBS Spain (1989-1994); Chairman of Almagro Asesoramiento e Inversiones, S.A.; and Fomento de Comercio Exterior (Spanish Foreign Trade Agency) from 1980 to 1988.

[4][5] Borja also sits on several Boards of Directors for companies such as Mediaset España Comunicación, S.A.[6] and Enel Iberoamérica, S.R.L.