[1] The band was last-minute inclusion at the 2007 South by Southwest Festival, in Austin, Texas, an annual event where hundreds of musical acts from across the globe are showcased.
[citation needed] In the United States, The Guide was featured in the hit television program, Friday Night Lights.
[3] Borne attracted attention in the Australian music industry when it played at two of the UK's big festivals, Hyde Park Calling[4] and Glastonbury.
[6] Further international recognition of the band and its lyrical appeal to network television audiences came with the inclusion of "Don't Go Now" in the US, ABC super-series 'October Road'.
[7] As of 2007, the members of Borne are: In 2009, "The Guide" (from the album Loss of Signal) was featured on an Australian advertisement for Pedigree's Adoption Drive.