In the period from 1947 to the end of the 1980s, Borovo grew into the largest and most economically powerful company in the production and sale of footwear and rubber in this part of Europe.

[3] Then, in 1976, a sneaker called Startas was released on the market, which was originally intended for playing table tennis, but has grown into the company's biggest brand to this day.

When Borovo took possession of its property in Vukovar in 1998, it organized itself as a business group and started producing footwear and technical rubber at its home location.

Today's business areas of Borovo are: In 2008, the production of leather footwear was moved to the newly renovated and technologically equipped building of Obućara nova.

[8] After the final, the popularity of the Borosana shoes grew, and the press reported on how the footwear was procured through the efforts of Dejan Aćimović and Zrinko Ogresta.