Boss Brewing is a craft brewery in Swansea, South Wales, founded in 2014[1] by husband and wife Sarah and Roy Allkin.
[4] In August 2019, after applying to trademark its brand name, the brewery received a cease and desist letter from fashion company Hugo Boss[1] and incurred costs of almost £10,000 defending itself in the legal battle.
[7] In March 2020 comedian Joe Lycett briefly changed his name by deed poll to Hugo Boss in order to support the Welsh brewery.
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