[1][2][3] Kiyan Foroughi, a French former investment banker while on holiday in Marrakesh in December 2008, engaged in conversation with jewelry designer Mariam.
[3][6] In the company's first round of funding, Boticca raised $2.5M, led by ISAI and joined by Japanese Internet incubator Digital Garage.
[5] In April 2014, co-founder Avid Larizadeh, left Boticca operationally in her role as COO while remaining a founding shareholder of the business.
[11] By January 2011 Boticca was retailing independent designers from over 40 countries, including Estonia, Lebanon, South Korea the United Arab Emirates and Colombia.
[1] 155 of the 350 brands sold through the website led on jewelry, whilst the rest covered accessories such as bags, scarves, belts and hats.