[2] Based in New York City, the company created more than 40 licensed trivia, prediction, simulation, arcade-style and multiplayer game formats played by more than 600,000 registered users, and specialized in sports-related content.

[citation needed] The company was founded in Manhattan’s “Silicon Alley” in 1996, and was briefly known as Lucid Media.

In 1998, with investment from London-based online sports company Pangolin,[4] Bottle Rocket began to sign larger game development deals in the sports industry, and to expand into music, general entertainment and other non-sports content.

Bottle Rocket also developed titles such as The Hollywood Aptitude Test (entertainment trivia) for E!

Bottle Rocket continued to operate as a wholly owned subsidiary of the company, developing both online and interactive television games.