Bounce (Iggy Azalea song)

"Bounce" is a song recorded by Australian rapper Iggy Azalea for her debut album, The New Classic (2014) appearing on the deluxe edition.

"Bounce" was written by Azalea, its producers Reeva & Black, Speedy Jay, Talay Riley, Oladayo Olatunji and Natalie Sims.

Developed as a festival anthem about celebration, Azalea wanted the track to showcase a fun side to her artistry and offset the seriousness of her previous single "Work".

Distinctly more pop-indebted than her previous material, the EDM, hip hop and trap song contains a prominent build-drop production formula and elements of Eastern music with tabla and sarangi instruments.

Azalea promoted "Bounce" with a series of live festival performances and on the premiere of Channel 4's Smells Like Friday Night.

[1] With the song, Azalea wanted to showcase a fun side to herself and her artistry, and to offset the seriousness of her previous single, "Work".

[14][15] Charley Rogulewski of Vibe writes that the song adds a pop element to Azalea's "trademark trap sound".

[22] During the verses, Azalea's delivery is expletively riddled and contains trill consonants, particularly during the bridge, "All about money, the nice never ending / We party till morning, tomorrow we kick it".

[24][25][26] "Bounce" served as the second single from The New Classic internationally, with the exception of Canada and the United States where "Change Your Life" was released instead.

[29] "Bounce" premiered on BBC Radio 1 on 26 April 2013, with Azalea uploading the song to her SoundCloud and YouTube channels the same day.

[12] Jeffries' view was shared by Mark Beaumont of NME who also deemed the song "infectious",[38] and Matt Jost of RapReviews.com who called it "simply fun".

[43] Idolator's Sam Lansky called the track a "twerk anthem" and considered it to be Azalea's most impressive and most commercial single.

[14] Digital Spy's Lewis Corner gave the song a four (out of five)-star rating, and wrote that its production was of a "summer anthem level".

[19] Corner said the track felt "slightly lighter" than Azalea's previous releases, adding: " ... but if it means she crosses over into superstardom territory, it's a job well done".

[44] Complex reviewers were also divided; Brian Josephs considered the track a "[clear] club banger", but David Drake criticized Azalea's "nimble rapping and forced accent".

[13] Karen Lawler of Blues & Soul opined that it recalled "a lost track" from Miley Cyrus' 2013 album, Bangerz, and dismissed its "nod" to 2 Unlimited as "cringe worthy".

[20] In an interview for MTV UK, Azalea detailed the inspiration behind the video: "My mother growing up was really, really close friends with an Indian woman.

[57] Azalea's stylist, Alejandra Hernandez, coordinated the rapper's wardrobe, inspired by Bollywood disco era and Indian actress Parveen Babi.

[58] Hernandez used bold-coloured saris in the video; she prepared Azalea's wardrobe in Los Angeles, and her creations were made in London and Mumbai.

[56] With the exception of the video's celebration scenes, BRTHR filmed in guerilla "run and gun" style, and occasionally paid local police to facilitate a setup.

[54] BRTHR stated that "Bounce" was the most difficult music video they had ever directed because of the persistent difficulties they encountered with its on-location production and final version-editing.

[61] Azalea (in a green sari) dances in a garden, rides an elephant along city streets and travels in an auto rickshaw, wearing a printed silk blouse, with the wind blowing through her hair.

The video returns to the Bollywood set, where Azalea dances at the wedding and before a moving backdrop with occasional slow-motion sequences.

[68] Liza Darwin of MTV News praised the video's fashion, and quipped, "Now that the clip's finally premiered, everyone can bask in its glimmering, glittering glory".

[70] Brian Josephs of Complex commended the avoidance of a clichéd club setting, and called the video "fun to watch".

[71] The video's global theme was compared to that of Macklemore & Ryan Lewis' "Can't Hold Us" by a writer for MuchMusic who opined that Azalea provided a good representation of Indian style and culture, and complimented her appreciation of it.

[79] She also performed the song during her setlists for Gucci's Chime for Change Concert, The Parklife Weekender and the Glastonbury Festival in June 2013.

[80][81][82] Azalea gave her first live, televised performance of the track on the premiere of Channel 4's Smells Like Friday Night on 21 June 2013.

[88] She also performed the song during her sets for the 2014 MtvU Woodie Awards at South by Southwest in April,[89] and the Jingle Ball Tour 2014 in December.

[98] Contestants of the fifteenth series of Big Brother UK performed a dance to "Bounce" in a task which aired on 27 July 2014.

A portrait of a young blonde woman in a red sari and bindi dancing at the forefront of three Indian women performing the same dance.
A screenshot from the video, with Azalea in a red sari and bindi inspired by the Bollywood disco era.
A portrait of young blonde woman dancing on stage.
Azalea performing "Bounce" during The New Classic Tour (2014).