Following this invention the company dedicated itself to the design and production of studio flash equipment, Bowens Sales & Service grew out of the Bowens Camera service company and in 1966 they made their first appearance at photokina showing their products to the worldwide photography community and taking their first steps towards global distribution.
In 1968 they produced an update to the Monobloc, The Monolite 400 and later products such as Quad, Prolite and Esprit have also proved popular amongst photographic professionals.
The company produced studio flash systems and photographic accessories, designed in Colchester, England and manufactured at its factory in Suzhou, China from 2010.
The main competitors of Bowens International included Broncolor, Profoto, Elinchrom, Multiblitz, Visatec and White Lightning.
A series of short videos entitled "Behind the Picture" (the company's strapline) follow photographers as they set up and work on shots.