Box Tops for Education

The Box Tops for Education (BTFE) program is an American school fundraising program sponsored by General Mills.

The program began in California in 1996 as a way for schools to earn money through collecting coupons, known as boxtops, from participating products.

[3] By 2001, the program had distributed over $50 million to participating schools.

[2] As of 2016 it was considered the largest education cause marketing campaign,[4] and given away almost $1 billion to schools as of 2024.

[5] In 2019, the program switched from physical box tops to a mobile application.