[4] Known as a 'street fashion' brand, its 2004 'Here and Now' collection was themed around "juveniles, rebels, smoking, kissing, hi rise [sic] flats, hanging out on the street, runaway girls, untamed youth".

[9] In 2014, to celebrate the company's 25th anniversary, it held a series of events, raves, parties, and exhibitions, and launched the limited edition '25' capsule collection.

[2] In early 2015, the company announced that it would cease to produce clothing and would be concentrating on its core footwear products.

[10][11] In December 2015, Boxfresh opened a showroom in Düsseldorf, Germany, which was its most successful territory outside the UK.

[3][13][14] In December 2020, the label was discontinued after a "challenging year", with a statement on its website leaving room for a possible restart at a non-specified point in the future.