Marjory Stoneman Douglas High School student David Hogg initiated this boycott after the show's host, Laura Ingraham, ridiculed him amidst possible conspiracy theories related to the shooting at his school in 2018, in which seventeen people died and where Hogg was a witness and survivor.
Supporters of Ingraham's position included her employer Fox News,[7] musician Ted Nugent,[8] and Russian web brigades.
[11] Back on the air after a week on a pre-planned vacation, Ingraham described the boycott as "Stalinist" and blamed leftists for working against free speech.
[29] Republican strategist Steve Schmidt speculated why Ingraham's advertisers pulled their support: "...this kid's not scared.
[31] Fox News co-president Jack Abernethy said that the network "cannot and will not allow voices to be censored by agenda-driven intimidation efforts".
[32] Polling by YouGov BrandIndex in the days following the announcement of the boycott showed that the Fox News brand had sustained significantly more consumer perception damage than any of the advertisers.
[38] Other advertisers joining the show included ADT, NordicTrack, Freshpet, Sanofi, Sandals Resorts, Tivity Health, WeatherTech, Omaha Steaks, and Vantage Hospitality.
[39] A year after the boycott, Fox Corporation president of ad sales Marianne Gambelli said, "'The Ingraham Angle' has seen a steady increase in advertisers, and as predicted, we are nearing a full commercial load.
This week-long break was already planned in advance prior to the controversy and advertiser loss, according to Ingraham and Fox News.
[40][41][42] My Pillow creator Mike Lindell became a target of the boycott, refusing to join the other advertisers in pulling out of The Ingraham Angle.
[43][44] Fox News, Ingraham's media organization, responded to the boycott, stating, "We cannot and will not allow voices to be censored by agenda-driven intimidation efforts".