[8] In September 2018, BoyleSports opened their 250th shop in Kilcullen, County Kildare, and announced plans to further expand its retail and online businesses.

[9] In June 2019, BoyleSports announced they had entered the UK retail market with the acquisition of independent bookmaker Wilf Gilbert, who ran 13 betting shops in the Midlands for an undisclosed sum.

[12] In 2021, Mark Kemp, managing director of the UK Tote Group, was announced as the new CEO of BoyleSports following a company restructure.

[citation needed] In 2014, BoyleSports became the headline sponsor of the Irish Grand National, which runs at Fairyhouse Racecourse each Easter Monday.

[15] In January 2020, BoyleSports announced that they had pledged €2,000,000 in prize money to extend their sponsorship of the Irish Grand National for a further four years.

[18] In June 2019, BoyleSports announced they had signed a two-season deal to become the main sponsor of EFL Championship side Birmingham City.

[24] In August 2021, BoyleSports was announced as UK and Ireland Betting Partner of English Premier League side Newcastle United.

The Match of the Day and Virgin Media Sport pundit offers insight into upcoming football events for BoyleSports customers in shops and online.

[37] In 2021, former England and Liverpool captain Steven Gerrard[38] and sports broadcaster Natalie Sawyer joined BoyleSports as brand ambassadors ahead of the 2020 UEFA European Championship.

[39] In 2024, County Carlow based horse trainer, John "Shark" Hanlon joined BoyleSports as “Official Stable Partners”, also launching the #TeamHewick initiative.

In June 2012, it was reported that employees of BoyleSports were made to attend training-courses held by Georgina Dolan, an associate of Tony Quinn.

[40][41][42] In January 2013 Boylesports retained the services of Tom McCarthy, formerly Chief Executive of the Irish Management Institute, to review the corporate training.