[9] One year later, Index Ventures, SEED Capital Denmark and Northzone invested $13 million in Series B funding in Trustpilot, which the company used for international growth.

[18] In February 2021, a private individual, Philip Waymouth, was ordered to pay £25,000 in libel damages after posting a negative review on Trustpilot's website.

The founders stated that London’s stock market looked more attractive after a government-backed review called for an overhaul of the U.K. listings regime.

[20] The company lets businesses collect and respond to reviews for free and offers specialized marketing and analytics features in their paid plans.

[2] It has published 50 million reviews about more than 228,000 brands [25] Trustpilot operates a freemium business model and earns most of its revenue from companies that subscribe to its services.

[32][29] Trustpilot published fake reviews for Bizzyloans; it deleted them after they were brought to light by KwikChex, an online investigations company.

[35][36] On 22 March 2019, The Times reported that estate agents Purplebricks and Foxtons are "gaming" Trustpilot feedback by paying it to help gain better scores.

[37][38] In May 2020, an episode of Joe Lycett's Got Your Back ran an experiment in which a fake company was created on Trustpilot, demonstrating the various ways of manipulating reviews on the site.

[39] Trustpilot published an online response, noting the value of the show's experiment in highlighting fraud on the site, and promising to implement changes to tackle the problem better.

[40] In 2023, a website published an essay written by someone named Hven Somhelst, who identified himself as "a disgruntled but honest former Trustpilot employee."

He accused Trustpilot of extortion because "the abundance of fake reviews and the ease at which they are successfully posted are its most effective incentive in convincing merchants to sign up for their costly business accounts.

It insists that it always makes a bona fide effort to obey the law and its published policies to ensure that only authentic reviews remain on the website.